boo hoo is a gripping, insider’s account of the rise and fall of this most controversial of internet startups – a global, online retailer of sports and designer clothes.
MEDIA REVIEWS
Such a dazzling version of the boo phenomenon that as readers turn the pages they will be rooting for the company to survive even though they know the story ends in disaster. * The Sunday Times *
Boo Hoo is an engrossing account of how two childhood friends persuaded some of the world’s savviest investors and fashion houses – including Bernard Arnault’s LVMH and the Benetton family – to fund a sports and designer clothing company to the tune of $100m. * The Guardian *
[his] tale captures the hype and excitement of developing what was seen by many as a ground-breaking company with state-of-the-art technology- Along the way, it tells of endless rounds of raising finance, glamorous parties, staff clashes and bitter sparring with the press. * BBC.co.uk *
Boo Hoo is an engrossing account of how two childhood friends persuaded some of the world’s savviest investors and fashion houses – including Bernard Arnault’s LVMH and the Benetton family – to fund a sports and designer clothing company to the tune of $100m. * The Guardian *
[his] tale captures the hype and excitement of developing what was seen by many as a ground-breaking company with state-of-the-art technology- Along the way, it tells of endless rounds of raising finance, glamorous parties, staff clashes and bitter sparring with the press. * BBC.co.uk *
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